The People's Daily has lists of the Top 10 buzzwords in various categories, culled from a survey of 13 major Chinese papers from the first half of this year. Simon World has the full set of lists. Reading them is an interesting way to get a handle on trends in China.
Of course, a serious analysis would have to consider what isn't included, as well as what is. Topics like religion (Christianity, Falun Dafa), et. al. may be on people's minds and part of conversations, but they'll be filtered out of the state-controlled media. If you keep those limitations in mind, the lists can a valuable window into a society that many westerners know little about.
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