I'm one of those people whose experiences led him to believe that Burger King is #2 for a reason. Thing about being #2 is, you have to try harder - and they are trying. Enter a viral marketing campaign, involving a new men's body spray. The company describes it as:
"The scent of seduction with a hint of flame broiled meat."
Note to readers: if you buy this, I recommend not taking it on any south seas vacations.
My question is, who's the moron who thought that a good name for men's body spray was... "Flame"....?
I assumed the kind of people who would be attracted to the smell of flame broiled meat would be men. And wasn't there a commercial where a guy wakes up in bed with the King, who seductively places his hand on a knee. There was!
"Flame" is a great name for men's body spray. What other kind of man would use body spray?
Anything that makes makes fun of that horrible Ax junk is ok with me. These body sprays have ruined an entire generation of young men. Good news- you made your grandfather lathering on High Karate look respectable by comparison.
Here's a public service announcement to men between the ages of 15 and 25: i may not know everything (or anything) about the ladies, but i'm pretty sure not smelling is the key. Definately don't try spraying something on to cover up something else. Rookie mistake.
PD Shaw uncovers the real story!
I could definitely see this one becoming a hit with the Rough Trade crowd...
Okay, so I click on the sprayer in the ad, and it brings up a picture of a bathtub with candles. What kind of guy takes a bath surrounded with scented candles - let alone, shells out for body spray that makes him think he is?
But then, it says it smells like meat. Now I'm thinking of human soup, and that faintly disgusting Seinfeld episode where Kramer smeared himself with butter and accidentally cooked himself. No soup for me, thanks, and no body spray, and no Burger King as long as I effing live.
Glen, keep clicking.
It gets worse.
The alternative name to "flame" is either "Meat" or Broiled Meat". Might attract other men but not women.
Had BK done their research, and if they were after straight men, the proper scent is "Good n Plenty". I know from personal experience that women cannot resist men who smell like "Good n Plenty" - just as men cannot resist women who smell like fresh Pepperoni pizza (these results have been confirmed by experiments conducted on college campises funded by the NIH).
Back in the '70s there was a (very short lived) spray scent for the man's 'package' called BRAGGI. Their ad slogan" If you think you don't need it....think again!
Guys, you do get that this was a viral marketing campaign, right? The point was to get people to move the video over the intertubes. They obviously succeeded. It's a very rare example of a major corporation pulling off a genuine viral success. It's brilliant.