I believe if the Presidential election were held today that the Republican ticket would win. THAT is stunning. How could that be you ask? How could the Democratic ticket have snatched defeat from the jaws of apparent victory?
I think the Democrats have done very poor marketing and positioning of late of their ticket. They had better change before it is too late if they want to win. Think of this take as purely an exercise in marketing not as my personal political agenda as I do not have one here.
The media and the Democratic marketing machine have positioned Obama as the "establishment"; as the clear winner; and as a "media darling." The Democratic Convention - I believe - backfired as it was more a coronation than a political rally and convention. Obama is coming off as a defender of the Presidential position and McCain as the attacker and agent of change. Wow. Think of that dipsy-doodle move? I believe America embraces underdogs and outsiders. Overreacting to Obama’s lack of experience and trying to make him the "new establishment" was a bad move. Consumers sniff out inauthenticity a mile away. They liked and respected the old Obama. They don't recognize the new and improved Obama and he is being packaged as just another politician. The angrier he gets, the worse he does in the polls. Obama should use niceness as his competitive weapon.
That's in close concert with what I wrote below (probably why I think it's so smart):
He needs to stop with the public knifefighting. While I don't doubt that he's good in a room, the public collapse of his "hope" rhetoric onto his "lipstick" rhetoric is something he won't be able to survive.
Look. Startups are always valued on hope. Established companies are always valued on history. As soon as Barack acts like an established politician and talks like an established politician, he's going to get valued like an established politician, and he's not going to like that.
Ted goes on:
Obama should NOT attack. He shouldn't respond daily to every tit for tat. He should soar above the noise. He should create a manifesto of change and communicate it at every opportunity. He should belittle the conversation not the people talking. He should focus on what he means by his change and he should get himself repositioned as a national healer, as a centrist and as someone who can reach across the aisle and create a national mandate to make the country great again. He needs to be a man with a plan and not be seen as a man who is being handled by experts and a political party.
He should NOT be seen as bedfellows with the national media. It is truly stunning to me as an observer to watch how the Democrats have shot themselves in the foot since the European tour for Obama. I don't think the campaign has hit on its "Change: I am an outsider and not your normal politician" theme since that trip which made him look like he was already the President and was running for re-election. As he became the "incumbent" with the media, McCain became the outsider and the agent of change and our country wants change. McCain’s choice of Palin on the ticket was brilliant and the media thought it was dumb. The mainstream media is out of touch with America. It is mostly always wrong.
This turnaround in the polls is stunning. This election could become a case history in just bad positioning and marketing by a major political party.
Hard for me to say it any better...go read the whole thing.