You'd think that the party with a massively biased media dead-set against it might be the one doing the most innovation in terms of new channels and approaches. You'd be wrong, of course. The GOP leadership still sees the Internet as a cheaper way to send pres releases, with partial research materials sent as a concession to bloggers. I have yet to see anything approaching a party communication and mobilization strategy for the GOP itself, let alone outreach beyond its base or input into the communication and policy process.
Obama led in all these areas, and this MarketingVOX piece talks about their continuation into governance, alongside the immediately-available "change.gov."
Marc's startlingly naive election-period posts re: "McCain should have run a better campaign in the face of a deeply slanted media" missed a point that no veteran of politics should have missed. Candidates don't have alternative channels to leverage - and it's stupid to expect that. Parties might have them, if they build and tend them beforehand. The GOP has been remarkably deficient in that area, despite the clear writing on the wall for over 7 years, as part of a much larger disconnect from its base. While the GOP begins to sort out its leadership problems, therefore, Obama will continue full-speed ahead - building on his existing advantage in case his fawning media sycophants ever decide to start, you know, doing their jobs.