I'm talking about ads for mass spectrometers, genetic sequencers, and other stuff that leaves your "4G smartphone hacked to run Linux" huddled in some corner, crying over its basic inadequacy.

My favorite might be the boy band takeoff, for its oh-so obvious send up.

I would never in a million years have guessed that these kinds of creative approaches existed in that sphere. I'll take that as a signal to stretch my imagination a bit in future.