AlwaysOn has an interesting entry from Mark Suster:

"Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech and media startup CEOs. The topic was "the future of television and the digital living room." With all of the knowledge in the room the person who stole the night wasn't even on a panel. I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it's heading. He was riveting."

Really, his insights apply to anyone in new media.