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Word of the day: "Greenwash"

I wish I had made it up.

The context: Paul McCartney saying he was 'horrified' because his Lexus LS600H (hybrid), costing £84,000, was flown 7,000 miles from Japan to Britain rather than being sent by ship.

Toyota Motor Co. seems to have been so grateful for Sir Paul's promotion of the car that they flew it to him aboard a Korean Air flight instead of sending it by ship, the way the rest of the ultra-rich proles get theirs.

Therefore, reports the Telegraph, the car created "a carbon footprint almost 100 times bigger than if it had come by sea."
Carbon offsetting firm CO2balance.com said the plane journey would have caused a carbon footprint of 38,050kg, compared to 397kg for a three-week boat journey.
It seems that Sir Paul had no idea the car would be flown rather than shipped and was said to be "horrified after learning it was delivered by plane" and unable to understand "why anyone would send an enormous car from Japan to Britain on a plane." Now comes the word of the day. In response to the story,
Paddy Gillett of the anti-aviation lobby group Plane Stupid, said: "For anyone to pretend that a private limousine is in any way eco-friendly is like pretending a private jet is. It's total greenwash."
"Greenwash" - wish I had made it up.

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